For How Long Can a Cat Food be “New” and “Improved”?

(And other cat food labeling rules)


Have you ever seen the word “new” or “improved” on a cat food label? If so, it shouldn’t be there for more than the first six months of production. “It’s not new forever,” says the Association of American Feed Control Officials (AAFCO), whose guidelines are generally written into law by each state legislature.

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